PepsiCo Interactive Design

Abstract

The goal of this project is to create an experience on touchscreen devices that communicates the features and benefits of a new product being offered by the client company. The beginning of the experience captures users information, and shows them around the new web resource. Then we have short animations the user animated by gesturing on the touchscreen. The exit point is a landing page with the option of calling a sales rep.

Main Objectives:

  • Convert existing customers
  • Recruit new customers

Problems to Solve:

  • How to engage customers/potential customers in a busy trade show environment
  • How to highlight value propositions of using PepsiCo Partners 
  • How to showcase Ordering Process on “Live” site

Task Highlights

  • Directing development and design teams on a fast-paced schedule
  • Design reviews
  • Persona development
  • Developing engaging interactive content for specific targeted personas/demographics